what we do
BEVERAGES ARE A HUGE
OPPORTUNITY
Beverages are consumed daily, everywhere — offering unmatched
frequency, scale and emotional connection for brands.
$1 TRILLION
RETAIL VALUE TODAY
$30-40
BILLION
ADDITIONAL
VALUE
PER YEAR
DAILY
CONSUMPTION
2-3 LITERS
/ DAY / PERSON
OUR APPROACH
WE HELP AMPLIFY YOUR BUSINESS &
HUMAN IMPACT THROUGH DRINKS
Beverages can extend your company and brand assets to more people and moments with more impact.
PARTNER
ASSETS
- R&D
- BRAND EQUITY
- CREDIBILITY
- KNOWLEDGE
- DISTRIBUTION
AMPLIFY
BEVERAGES
PEOPLE
MOMENTS
IMPACT
OUR APPROACH
IDENTIFY AND REALIZE GROWTH
ACROSS YOUR PORTFOLIO
We have helped partners find growth in their core business as
well as extending into new segments with impact and speed.
END-TO-END PLATFORMS
INCUBATION & ACCELERATION
INNOVATION CAPABILITIES
END-TO-END PLATFORMS
INCUBATION & ACCELERATION
INNOVATION CAPABILITIES
CASE STUDY
FROM BLANK PAGE TO
HOLISTIC PLATFORM IN
16 WEEKS
A $15B company needed speed & different thinking. We delivered a big
bet with a disruptive strategy, bold design and scalable platform.
END-TO-END
FIT FOR PURPOSE PARTNERSHIPS FOR
SPEED, CLARITY AND IMPACT
We design, build, and launch beverage platforms end-to-end — with strategy, formulation, brand, and
go-to-market delivered seamlessly. We also unlock growth in existing portfolios, helping partners
optimize profitability, brand desirability and resource allocation.
END-TO-END INNOVATION
12 weeks
PHASE 1
NAVIGATOR
PHASE 2
CONSTRUCTOR
PHASE 3
IGNITOR
TO4 PLATFORMS
READY TO LAUNCH BEVERAGE PLATFORMS
When disruption is the priority, our macro-platforms open the door to massive, underserved opportunities like
Mood Elevation, Ageing Well, and Kids’ Health. Our expertise and ready-to-launch platforms accelerate your ability
to capture the largest unmet opportunities in the drinks industry today.
KIDS` HOLISTIC HEALTH
Fun & functional for better mental
and physical wellbeing.
MOOD ELEVATION
Social connection & mood
enchancement without alcohol.
AGEING WELL
Prevention with indulgence &
style for 40+.
TO4 PLATFORMS
FOR INDUSTRY DISRUPTION
When disruption is the priority, our macro-platforms open the door to massive, underserved opportunities like Mood Elevation, Ageing Well, and Kids' Health. Our expertise and ready-to-launch platforms accelerate your ability to capture the largest unmet opportunities in the drinks industry today.
KIDS' HOLISTIC HEALTH
Fun & functional for better mental and physical wellbeing.
MOOD ELEVATION
Social connection & mood enhancement without alcohol.
AGEING WELL
Prevention with indulgence & style for 40+.
THE LAB®
Where innovation is tested in the
real world to scale smarter
THEOTHER4 Lab® turns ideas into live products, campaigns, and sales. Real-world
feedback replaces guesswork — so you can pivot fast and launch with confidence.
miami
barcelona
brussels
Dubai
ho chi minn
ABOUT US
TEAM OF BEVERAGE EXPERTS
Souleymane Hamed
Strategy & Marketing
Rahul Ghosh
Strategy & Marketing
Uyen Pham
Marketing ASIA
Jacques Van Cauwenberge
Commercial & Customer Strategy
Bruno Van Gompel
R&D & Supply Chain
Leonardo O'Grady
Brand Strategist
Aneek Ahmed
Brand Strategist
Catherine Malingreau
Regulatory Affairs
Jorge Sanchez
Creative Director
Profit pool & opportunity analysis
Rights to win analysis.